Miami Internet Marketing | SEO | Josh Nelson

Internet Marketing For Local Business (Miami, Fort Lauderdale & Palm Beach) – Josh Nelson

08 Nov

Miami Internet Marketing Consultant

Posted in Internet Marketing, Josh Nelson, Local Search Engine Marketing, Miami Internet Marketing, Miami SEO, Online Marketing for Local Business, SEO on 08.11.10 by Josh Nelson

Josh Nelson

Are you a South Florida business owner that is looking to learn more about internet marketing & to increase your presence online?  Then you have come to the right place. My name is Josh Nelson & I am an internet marketing consultant serving the South Florida Area (Miami, Fort Lauderdale & The Palm Beaches). Here at my website you will find valuable information about Internet Marketing as it relates to LOCAL BUSINESS. As you have probably already experienced, there is a TON of information online about “internet marketing” but very little of it pertains specifically to “local business”.  This site is dedicated to internet marketing as it relates to local businesses here in the Miami, Fort Lauderdale & Palm Beach area.Here you will find step-by-step strategies & tactics that you can implement immediately to improve your online presence and start to dominate the South Florida market for what you do.  The first resource I recommend you review is “The Ultimate Online Marketing Checklist For Local Business”. It takes you through what I feel are the most important things that you should do immediately that will have the biggest impact on your local presence online. You should also check out my post titled SEO Strategies for Local Business.

If you’d like to learn more about me and my roll as an internet marketing consultant just click here to learn more. Or better yet, call me directly at 786-325-6761 to schedule a free one-on-one consultation.

Connect with me on LinkedIn -
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02 Oct

Internet Marketing for Plumbing Contractors

Posted in Internet Marketing, Josh Nelson, Local Search Engine Marketing, Miami Internet Marketing, Online Marketing for Local Business, Plumbing Internet Marketing, Search Engine Marketing (SEM) on 02.10.10 by Josh Nelson

Plumber Search Engine Marketing (SEM)

This document was created by Josh Nelson – Miami Internet Marketing Consultant  - for the Miami Plumbing Contractors Association to help Miami Plumbing Companies understand and quantify the online marketing opportunity for their plumbing business.

Each month there are over 14 Billion searches across the major search engines (Google, Yahoo & Bing). The latest statistics indicate that over 35% of those searches are “local” in nature. The questions that most plumbing contractors want the answers to are:

  • How many of those searches were specific to “Plumbing Services” in my service area here in Miami?
  • How do I get my company website to show up in those searches and direct those searchers to my website?

This document contains data pulled from the Major Search Engines over a 12 month period and helps to answer both of these questions.

How many searches are there for “Plumbing Related Services” in the Miami Area on a monthly basis?

Based on the historic data available from Google, Yahoo & Bing there are over 10+ million searches related to “plumbing services” on a monthly basis. We are able to isolate the number of those searches that originated within the Miami Area based on IP Address. The data shows that there are approximatly 255,425 searches related “Plumbing Services” in the Miami Area each month.

Internet Searches for Miami Plumber Each Month

What types of words are people typing that are being clasified as “Plumbing Related”?

Miami Plumbing Keywords

How can I ensure that my company is showing up on the search engines for the more than 250,000 searches that are being initiated for my services each month?

There are a number of things that you can do to position your plumbing business to show up in these searches including:

  • Search Engine Optimization (SEO) – This is the process of optimizing your site so that it appears in the organic section of the search engine.

Plumbing SEO - Search Engine Optomization

 

  • Search Engine Marketing (SEM) or Pay-Per-Click – This is the process of paying for placement for the keywords that you select:

 

Plumbing SEO - Search Engine Optomization

There are benefits & limitations to both approaches. Ideally you need to have a strategy for both SEO & SEM. If you’d like to work with an expert to ensure that you have a strategy in place to connect with the over 200,000 searchers each month then I would love the opportunity to meet with you one-on-one.

Belolw is a recording of the Presentation for your Review:

 

 You can reach Josh Nelson directly at 786-325-6761 or via email josh@joshnelsonimc.com to schedule a Free Consultation.

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31 Dec

Important Stats Impacting Local Based Businesses

Posted in Internet Marketing, Local Search Engine Marketing, Search Engine Marketing (SEM) on 31.12.09 by Josh Nelson

  • 70% of US household now use the Internet as an information source when shopping locally for products and services (Kelsey Group)
  • 31% of all business buyers turn to a Search Engine first when looking for a locally based product or service
  • Product Research and Comparison shopping happens online, but 67% of those purchase happen offline(Accenture)
  • 90% of purchases are made within 50 miles of a persons home (Kelsey)
  • 43% of all searches on Google network included a geographical identifier (E.G. Miami Plastic Surgeon)
    • 86% of those people followed up with a phone call
    • 61% of those people ended up making a purchase online
  • 25% of all commercial Internet Searches are conducted by users looking for Local Merchants (Kelsey)
  • 35% of all searches are ‘local’ (DM News)
  • 84% of U.S. based internet users performed local searches, or 129 million people, and were looking for a local business

I specialize in helping South Florida’s Local Based Businesses shift their marketing efforts to include Internet strategies and procedures  including Search Engine Marketing, Social Media, Blogging, and other internet platforms to send you more qualified leads. My number one priority is to drive more opportunities into your business and improve your sales & revenue performance.

You can reach me at 786-325-6761 or via email josh@joshnelsonimc.com

Josh Nelson

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22 Dec

What is Local Search Engine Marketing?

Posted in Internet Marketing, Local Search Engine Marketing, Search Engine Marketing (SEM), Uncategorized on 22.12.09 by Josh Nelson

As a local business you might ask – “what is local search engine marketing”?

Simply put, it is getting your company to appear at the top of the major search engines (Google, Yahoo, Bing, MSN, AOL, Etc.) for the search terms describing your product or service that your potential customer may be typing. For example, a local Kitchen Cabinet Design company would want to appear at the top of the search engines for “Miami Kitchen Design” or even better all searchers within a 45 mile radius that searched for “Kitchen Design”.

Through Search Engine Marketing you can now position your company to appear in the “Sponsored Area” of the major search engines for any of the search terms you define. See the illustration below:

PPC - Miami Kitchen Design

Curious how many searches there are for your companies services on a monthly basis? Give me a call to set up a meeting and I will provide you with an overview (based on Google’s historical data) of the total monthly and daily searches specific to your business.

You can reach me at 786-325-6761 or via email josh@joshnelsonimc.com

Josh Nelson

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