02 Oct
Internet Marketing for Plumbing Contractors
Posted in Internet Marketing, Josh Nelson, Local Search Engine Marketing, Miami Internet Marketing, Online Marketing for Local Business, Plumbing Internet Marketing, Search Engine Marketing (SEM) on 02.10.10 by Josh Nelson
This document was created by Josh Nelson – Miami Internet Marketing Consultant - for the Miami Plumbing Contractors Association to help Miami Plumbing Companies understand and quantify the online marketing opportunity for their plumbing business.
Each month there are over 14 Billion searches across the major search engines (Google, Yahoo & Bing). The latest statistics indicate that over 35% of those searches are “local” in nature. The questions that most plumbing contractors want the answers to are:
- How many of those searches were specific to “Plumbing Services” in my service area here in Miami?
- How do I get my company website to show up in those searches and direct those searchers to my website?
This document contains data pulled from the Major Search Engines over a 12 month period and helps to answer both of these questions.
How many searches are there for “Plumbing Related Services” in the Miami Area on a monthly basis?
Based on the historic data available from Google, Yahoo & Bing there are over 10+ million searches related to “plumbing services” on a monthly basis. We are able to isolate the number of those searches that originated within the Miami Area based on IP Address. The data shows that there are approximatly 255,425 searches related “Plumbing Services” in the Miami Area each month.
What types of words are people typing that are being clasified as “Plumbing Related”?
How can I ensure that my company is showing up on the search engines for the more than 250,000 searches that are being initiated for my services each month?
There are a number of things that you can do to position your plumbing business to show up in these searches including:
- Search Engine Optimization (SEO) – This is the process of optimizing your site so that it appears in the organic section of the search engine.
- Search Engine Marketing (SEM) or Pay-Per-Click – This is the process of paying for placement for the keywords that you select:
There are benefits & limitations to both approaches. Ideally you need to have a strategy for both SEO & SEM. If you’d like to work with an expert to ensure that you have a strategy in place to connect with the over 200,000 searchers each month then I would love the opportunity to meet with you one-on-one.
Belolw is a recording of the Presentation for your Review:
You can reach Josh Nelson directly at 786-325-6761 or via email josh@joshnelsonimc.com to schedule a Free Consultation.
2 comments on this topic
7. February - 11:50 am
i’ve visited this cool site a couple of times now and i have to say that i find it quite exeptional actually. it’ll be nice to read more in the future!
16. February - 4:19 am
i have checked this cool site a couple of times now and i have to say that i find it quite exeptional actually. keep the nice work up! =)
16. February - 6:13 pm
actually liked the post that you posted actually. it just isn’t that simple to discover good posts toactually read (you know.. READ! and not simply going through it like some uniterested and flesh eating zombie before moving on), so cheers man for really not wasting any of my time!