Miami Internet Marketing | SEO | Josh Nelson

This document was created by Josh Nelson – Miami Internet Marketing Consultant  - for the Miami Plumbing Contractors Association to help Miami Plumbing Companies understand and quantify the online marketing opportunity for their plumbing business.

Each month there are over 14 Billion searches across the major search engines (Google, Yahoo & Bing). The latest statistics indicate that over 35% of those searches are “local” in nature. The questions that most plumbing contractors want the answers to are:

• How many of those searches were specific to “Plumbing Services” in my service area here in Miami?
• How do I get my company website to show up in those searches and direct those searchers to my website?

This document contains data pulled from the Major Search Engines over a 12 month period and helps to answer both of these questions.

How many searches are there for “Plumbing Related Services” in the Miami Area on a monthly basis?

Based on the historic data available from Google, Yahoo & Bing there are over 10+ million searches related to “plumbing services” on a monthly basis. We are able to isolate the number of those searches that originated within the Miami Area based on IP Address. The data shows that there are approximatly 255,425 searches related “Plumbing Services” in the Miami Area each month.

What types of words are people typing that are being clasified as “Plumbing Related”?

How can I ensure that my company is showing up on the search engines for the more than 250,000 searches that are being initiated for my services each month?

There are a number of things that you can do to position your plumbing business to show up in these searches including:

• Search Engine Optimization (SEO) – This is the process of optimizing your site so that it appears in the organic section of the search engine.

• Search Engine Marketing (SEM) or Pay-Per-Click – This is the process of paying for placement for the keywords that you select:

There are benefits & limitations to both approaches. Ideally you need to have a strategy for both SEO & SEM. If you’d like to work with an expert to ensure that you have a strategy in place to connect with the over 200,000 searchers each month then I would love the opportunity to meet with you one-on-one.

Belolw is a recording of the Presentation for your Review:

 You can reach Josh Nelson directly at 786-325-6761 or via email josh@joshnelsonimc.com to schedule a Free Consultation.

Thanks for visiting www.joshnelsonimc.com your source for online marketing strategies as it relates to LOCAL BUSINESS.  There is SO much information available online about internet marketing but very little of it is tailored for the typical local business (roofers, plumbers, ac contractors, attorneys, etc). This blog is written specifically for the owners and operators of “local business” and will provide you with specific, actionable ideas that you can put in place to improve your online presence and dominate the internet in your area for what you do.

This is a video recording of me talking you through the process of claiming your local map listing on Google, Yahoo & Bing.

Below you will find a step-by-step guide for checking, claiming & managing your Local Business Listings on Google.

1. Go to http://www.Google.com/places

2. Click on Create an account or Log-in using your Google Username & Password

3. Enter all of the necessary contact information

4. Then click on “List your business”

5. Enter your phone number so that Google can determine if you already exist in their database

6. If your company comes up, click “Edit” if it doesn’t, click “Add New Listing”

7. Fill in all of the necessary information

• Update Your Company Name to Read “Company Name – Core City + Main Service) – E.G. Heights Roofing – Miami Roofing Contractor” E.G. Reserve Dental Group – Boca Raton Dentist”
• Add your Website Address – This will create an important inbound link
• Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos – Pictures of yourself (the owner), Pictures of Your Staff, Pictures of the Office, Pictures of Your Trucks, Your Logo, Coupons, Pictures of your work. People Connect & Resonate With People. Leverage that in your Map Listing
• Upload a Video if you have one (If you don’t – Get one made!)
• List your hours of operation & services offered

Press Submit

8. You will be asked how you want to confirm your listing – via Phone or Postcard.

• ALWAYS CHOOSE PHONE. It is much faster & will ensure that your complete the process
• The Postcard Option takes 2-3 weeks

 9. You will receive a call from Google’s automated system immediately. The automated system will provide you with a 5 digit code

• Make sure you or someone is available to answer the Office Line listed in your map listing.

10. Enter that code on the next screen & press “GO” in order to activate your listing

You will see a confirmation page indicating that you have successfully activated your listing.

That’s it! You have completed the 10 steps to claiming & setting up your Google Map listing on Google Places.

Here is what your Google Places Account Admin Area will look like once you are complete:

Here you will be able to edit your listing, add a coupon & check our your Google Places Page Stats 

• How many people are pulling up your Google Places Page
• What are they searching to get to you
• How many of them are clicking to your site, etc

Here is what you Google Map Listing will look like on Google once you are Complete

• Look for the “Business Owner Verified” check box in the top right corner
• GET REVIEWS – Getting reviews has been proven to increase placement in the map listing

Feel free to give me a call at 786-325-6761 or shoot me an email at josh@joshnelsonimc.com if you get stuck of if you have any questions. To learn how to Improve Your Placement on the Google Map click here. You can learn more about my Local SEO Strategies by clicing here.

In my post titled “What are local map based listings” I explained what Map Based listings are. In this post I want to explain how you can ensure that you are listed in the map based listings and if you are already, how you can take control and claim your existing listing.

The easiest way to check on the status of your listings is go directly to each search engine and type in “Your Company Name, Zip”. For example “Dental Team, 33442”. See an example below:

You can also go directly to the “Listing Management Section” for local listings on each site:

• Google – www.google.com/local/add
• Yahoo – http://listings.local.yahoo.com/signup/create_1.php?type=fl
• Bing – https://ssl.bing.com/listings/ListingCenter.aspx

Or use www.getlisted.org which is a free service that will help you manage your listing across all the major local listing sites.

As an internet marketing consultant I help South Florida Businesses evaluate their marketing strategy as a whole and implement online marketing initiatives that drive increased sales activity and revenue. In my initial meeting with potential clients I personally configure their Local Map Based Listing with the major search engines free of charge to help ensure this important step is completed correctly.

You can reach me directly at 786-325-6761 or via email josh@joshnelsonimc.com.

I specialize in helping South Florida’s Local Based Businesses shift their marketing efforts to include Internet strategies and procedures  including Search Engine Marketing, Social Media, Blogging, and other internet platforms to send you more qualified leads. My number one priority is to drive more opportunities into your business and improve your sales & revenue performance.

You can reach me at 786-325-6761 or via email josh@joshnelsonimc.com