Miami Internet Marketing | SEO | Josh Nelson

This document was created by Josh Nelson – Miami Internet Marketing Consultant - for the Miami Dental Society to help Miami Dental Practitioners understand and quantify the online marketing opportunity for their dental practice. 

Each month there are over 14 Billion searches across the major search engines (Google, Yahoo & Bing). The latest statistics indicate that over 35% of those searches are “local” in nature. The questions that most dental practitioners want the answers to are: 

• How many of those searches were specific to “Dental Services” in my service area here in Miami?
• How do I get my company website to show up in those searches and direct those searchers to my site?

This post contains data pulled from the Major Search Engines over a 12 month period and helps to answer both of these questions. 

How many searches are there for “Dental Related Services” in the Miami Area on a monthly basis?  

Based on the historic data available from Google, Yahoo & Bing there are over 20+ million searches related to “dental services” on a monthly basis. We are able to isolate the number of those searches that originated within the Miami Area based on IP Address. The data shows that there are approximatly 205,425 searches related “Dental Services” in the Miami Area each month. 

What types of words are people typing that are being clasified as “Dental Related”? 

How can I ensure that my practice is showing up on the search engines for the more than 200,000 searches that are being initiated for my services each month?

• Search Engine Marketing (SEM) or Pay-Per-Click – This is the process of paying for placement for the keywords that you select:

There are benefits & limitations to both approaches. Ideally you need to have a strategy for both SEO & SEM. As an Internet Marketing Consultant I help South Florida Dentists implement online marketing initiatives that help to ensure they are showing up for their core services and significantly increase their New Patient Flow.

Below is a recording of the Presentation for your review:

As an Miami Internet Marketing Consultant I would with Dental Practices here in the South Florida Area to ensure they are showing up for their services in their georgaphic area. You can reach me directly at 786-325-6761 or via email josh@joshnelsonimc.com.

The Ultimate Online Marketing Checklist for LOCAL Business

Online Marketing, the practice of promoting your products and services via the Internet is a comprehensive topic that covers Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, Online Video and many other avenues for exposure. With all of the information available about Internet Marketing it can be very difficult figure out where to start and what things you can do that will actually have an impact on your online marketing efforts as it relates to your local business. To help you get started I have put together a checklist of what I feel are the most imperative things you can do that will have the quickest and most tangible impact on your visibility online for your local business.

• Claim your local listings on the major sites (Google, Yahoo, Bing, Yelp, 4Squared, Best of the Web, City Search, Angie’s List).
• Set up a fan page on Facebook and a Twitter Account.
• Set up a blog on your site (www.your site.com/blog) and create a new post for each of your most frequently asked questions. ***Tip – push those posts out via your Facebook & Twitter account.
• Update the “title tag” on each of your website pages & make each title unique. ****Tip – use localized / keyword rich titles (E.G. “Miami Body Shop – Jorge’s Body Shop”, “Fort Lauderdale Roofer – Academy Roofing”). Click here to learn more about my SEO Strategies for Local Business.
• Make sure that your full company name and address are listed at the bottom of each page of your site along with a “text link” navigation structure.
• Create a simple video about your services & upload it to YouTube. *** Tip – Title the YouTube Video with those same localized / keyword rich keywords.
• Get Links! Be sure that you have a link to your site from any and all associations that you belong to (E.G. Trade Association, Chamber of Commerce, Networking Groups, etc).
• Set up a pay-per-click account on the major search engines (Google, Yahoo, Bing).

If you take care of these simple items your local presence will be more optimized than 99% of the sites in your market and you will start to see Your Company dominate the web in your area for what you do. If you would like to learn more about my SEO Strategies for Local Business click here.

Of course, if you need help or have any questions you can give me a call any time 786-325-6761.

As an Internet Marketing Consultant I help South Florida Businesses evaluate their marketing strategy as a whole and implement online marketing initiatives that drive increased sales activity and revenue.

You can reach me directly at 786-325-6761 or via email josh@joshnelsonimc.com.

Below is a video recording of my thoughts on Local SEO – Search Engine Optimization.

Key Actionable Ideas:

• Title Tag – Update your Title Tags with Localized Keywords E.G. “Miami Dentist | Your Company Name | Dr. John Doe”
• H1 Tag - Be sure that you have an H1 Tag with your Localized Keywords E.G. “Your Miami Dentist”
• Meta Description & Meta Data – Use your keywords here but make sure your description makes sense to human readers
• Body Text – Use your keywords early in the Body of your website
• Anchor Text – Add your primary keyword and hyper link it to your homepage in the body & footer (if possible). E.G. – Miami Internet Marketing (This is anchor text back to my homepage www.joshnelsonimc.com)
• Site Map – Create a sitemap and submit it to Google, Yahoo & Bing.

Remember that the suggestions listed above are all related to “On The Page Optimization”. They are the foundation for good SEO but the real trick is getting inbound links. Getting inbound links or “Off The Page Optimization” accounts for more than 70% of your actual placement in the Search Engines. He who has the most credible links gets top placement.

Give me a call or shoot me an email if you have any questions. You can email me at josh@joshnelsonimc.com or call me directly at 786-325-6761.

This is a video recording of me talking you through the process of claiming your local map listing on Google, Yahoo & Bing.

Below you will find a step-by-step guide for checking, claiming & managing your Local Business Listings on Google.

1. Go to http://www.Google.com/places

2. Click on Create an account or Log-in using your Google Username & Password

3. Enter all of the necessary contact information

4. Then click on “List your business”

5. Enter your phone number so that Google can determine if you already exist in their database

6. If your company comes up, click “Edit” if it doesn’t, click “Add New Listing”

7. Fill in all of the necessary information

• Update Your Company Name to Read “Company Name – Core City + Main Service) – E.G. Heights Roofing – Miami Roofing Contractor” E.G. Reserve Dental Group – Boca Raton Dentist”
• Add your Website Address – This will create an important inbound link
• Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos – Pictures of yourself (the owner), Pictures of Your Staff, Pictures of the Office, Pictures of Your Trucks, Your Logo, Coupons, Pictures of your work. People Connect & Resonate With People. Leverage that in your Map Listing
• Upload a Video if you have one (If you don’t – Get one made!)
• List your hours of operation & services offered

Press Submit

8. You will be asked how you want to confirm your listing – via Phone or Postcard.

• ALWAYS CHOOSE PHONE. It is much faster & will ensure that your complete the process
• The Postcard Option takes 2-3 weeks

 9. You will receive a call from Google’s automated system immediately. The automated system will provide you with a 5 digit code

• Make sure you or someone is available to answer the Office Line listed in your map listing.

10. Enter that code on the next screen & press “GO” in order to activate your listing

You will see a confirmation page indicating that you have successfully activated your listing.

That’s it! You have completed the 10 steps to claiming & setting up your Google Map listing on Google Places.

Here is what your Google Places Account Admin Area will look like once you are complete:

Here you will be able to edit your listing, add a coupon & check our your Google Places Page Stats 

• How many people are pulling up your Google Places Page
• What are they searching to get to you
• How many of them are clicking to your site, etc

Here is what you Google Map Listing will look like on Google once you are Complete

• Look for the “Business Owner Verified” check box in the top right corner
• GET REVIEWS – Getting reviews has been proven to increase placement in the map listing

Feel free to give me a call at 786-325-6761 or shoot me an email at josh@joshnelsonimc.com if you get stuck of if you have any questions. To learn how to Improve Your Placement on the Google Map click here. You can learn more about my Local SEO Strategies by clicing here.