Miami Internet Marketing | SEO | Josh Nelson

If you have a WordPress blog or are thinking of setting one up, here are some things that you will want to do to maximize its SEO Effectiveness:

• Install the “All-In-One SEO” Plug-in
  • This Plug-In is great for ensuring that you have updated your Title Tag, Meta Discription & Meta Tags on each Page & Each Post.
• Use a unique Post Title & Title Tag for each of your posts
• Update Permalinks to “%postname%
  • This will change the URL for each of your pages from www.yoursite.com/p-122 for example to www.yoursite.com/post-name
  • This is much more Search Engine Friendly and will give you a slight boost from an SEO perspective going forward
  • To do this go to Settings>permalinks>custom and enter “%postname%”
• Update your “Footer File” to include anchor text on each page / post that will point back to your home page.
  • E.G. Miami Internet Marketing. This anchor text “Miami Internet Marketing” is pointing to my URL www.joshnelsonimc.com. You should add this type of anchor text to your footer file. Pick the keyword that you are optimizing for and add it to the footer.
• Install the “Database Backup” plug-in  it will automatically backup your WordPress Database and email it to you weekly. This is a really easy way to prevent all of your hard work from being lost inadvertently down the road
  • To do this go to Appearance>Plug-ins>Add New and then search “WP-DB-Backup” and then click the “Install” link
  • Then click on the Settings & Schedule a Weekly Backup to be emailed weekly

To learn more about my strategies for Local SEO click here.

Give me a call or shoot me an email if you have any questions. You can email me at josh@joshnelsonimc.com or call me directly at 786-325-6761.

Below is a video recording of my thoughts on Local SEO – Search Engine Optimization.

Key Actionable Ideas:

• Title Tag – Update your Title Tags with Localized Keywords E.G. “Miami Dentist | Your Company Name | Dr. John Doe”
• H1 Tag - Be sure that you have an H1 Tag with your Localized Keywords E.G. “Your Miami Dentist”
• Meta Description & Meta Data – Use your keywords here but make sure your description makes sense to human readers
• Body Text – Use your keywords early in the Body of your website
• Anchor Text – Add your primary keyword and hyper link it to your homepage in the body & footer (if possible). E.G. – Miami Internet Marketing (This is anchor text back to my homepage www.joshnelsonimc.com)
• Site Map – Create a sitemap and submit it to Google, Yahoo & Bing.

Remember that the suggestions listed above are all related to “On The Page Optimization”. They are the foundation for good SEO but the real trick is getting inbound links. Getting inbound links or “Off The Page Optimization” accounts for more than 70% of your actual placement in the Search Engines. He who has the most credible links gets top placement.

Give me a call or shoot me an email if you have any questions. You can email me at josh@joshnelsonimc.com or call me directly at 786-325-6761.