Miami Internet Marketing | SEO | Josh Nelson

Now that you have claimed your Local Business Listing on Google, Yahoo & Bing (click here if you haven’t) you need to take additional steps to improve your placement on the maps in your area.

• Establish a Consistent NAP – You need to establish a consistent NAP (Name Address & Phone Number) across the web on your website as well as on the major Data Providers (InfoUSA, Super Pages, Yelp, City Search, etc).
  • Consistent Name – Pick the format for your name & stick with it. E.G. Tiger Team Roofing not Tiger Team & Sons Roofing.
  • Consistent Address – If your address is 1267 SW 29 St, Suite 10 you want to be sure that it reads that exact way on and not 1267 SW 29 St #10.
  • Consistent Phone Number – You want to you the same number on each of these sites (if you don’t, it will hurt you).
  • Some of the Data Provider listings that you want to be sure that you are in include:
    • InfoUsa
    • Yelp
    • City Search
    • Super Pages
    • Insider Pages
• Get Reviews – Reviews are a key determinant of placement within the Map Listings.
  • The number of reviews of your local listing is a key determinant in placement.
  • As a practice, you need to request reviews from your customers in order to get them. A strategy that we use takes a three pronged approach:
    • Send an initial email to your client database asking them to write a review of your company on Google and provide them with the URL to your Google Places page.
    • Keep an open ear for Happy Customers and ask them if they would be willing to write a review. If so, get their email at that moment and let them know that you will be sending them an email with the link to write the review.
    • Have a “Review Us” card printed and give it to your customers after service.
• Build out your Places Page – You have the option to upload photos, videos & coupons.
  • Fill your Places page with Quality Content. Add all 10 photos with pictures of the office, pictures of the staff, your logo, pictures of your coupons / special offers, pictures of your trucks & equipment, etc.
  • Upload a video or two. These videos don’t necessarily need to be High Definition or Professionally Produced. Break out your digital video camera or even your iPhone and take a few choice shots. Record yourself (the owner or manager) explaining who the company is, what you do, and what your unique selling proposition is.
• Select the Right Categories – You have the option to choose upto 5 categories. It is very important to select the appropriate categories and/or add new custom categories as needed.
• Increase your Citations – All things being equal, Citations are a key determinant of placement. Just like in SEO where in-bound links determine placement with Local Listings citations determine placement. He who has the most quality citations wins.
  • Citations or listings across the web that contain your NAP (Name Address & Phone Number) with or without a link.
  • In order to build up your citations:
    • Add yourself to the local directory sites where you are not currently listed.
      • InfoUsa
      • Yelp
      • City Search
      • Super Pages
      • Insider Pages
      • Search for “your industry, Directory”
      • Search “Your City, Direcotry”
    • Look at the listings of the people who have Spot A, B & C on the Map for your services and look that their citations. In many cases you can go out and get those same citations!

As an internet marketing consultant I help South Florida Businesses evaluate their marketing strategy as a whole and implement online marketing initiatives that drive increased sales activity and revenue.

You can reach me directly at 786-325-6761 or via email josh@joshnelsonimc.com.

This document was created by Josh Nelson – Miami Internet Marketing Consultant  - for the Miami Plumbing Contractors Association to help Miami Plumbing Companies understand and quantify the online marketing opportunity for their plumbing business.

Each month there are over 14 Billion searches across the major search engines (Google, Yahoo & Bing). The latest statistics indicate that over 35% of those searches are “local” in nature. The questions that most plumbing contractors want the answers to are:

• How many of those searches were specific to “Plumbing Services” in my service area here in Miami?
• How do I get my company website to show up in those searches and direct those searchers to my website?

This document contains data pulled from the Major Search Engines over a 12 month period and helps to answer both of these questions.

How many searches are there for “Plumbing Related Services” in the Miami Area on a monthly basis?

Based on the historic data available from Google, Yahoo & Bing there are over 10+ million searches related to “plumbing services” on a monthly basis. We are able to isolate the number of those searches that originated within the Miami Area based on IP Address. The data shows that there are approximatly 255,425 searches related “Plumbing Services” in the Miami Area each month.

What types of words are people typing that are being clasified as “Plumbing Related”?

How can I ensure that my company is showing up on the search engines for the more than 250,000 searches that are being initiated for my services each month?

There are a number of things that you can do to position your plumbing business to show up in these searches including:

• Search Engine Optimization (SEO) – This is the process of optimizing your site so that it appears in the organic section of the search engine.

• Search Engine Marketing (SEM) or Pay-Per-Click – This is the process of paying for placement for the keywords that you select:

There are benefits & limitations to both approaches. Ideally you need to have a strategy for both SEO & SEM. If you’d like to work with an expert to ensure that you have a strategy in place to connect with the over 200,000 searchers each month then I would love the opportunity to meet with you one-on-one.

Belolw is a recording of the Presentation for your Review:

 You can reach Josh Nelson directly at 786-325-6761 or via email josh@joshnelsonimc.com to schedule a Free Consultation.

This document was created by Josh Nelson – Fort Lauderdale Internet Marketing Consultant  - for the Broward County Dental Association to help Fort Lauderdale Dental Practitioners understand and quantify the online marketing opportunity for their dental practice.

Each month there are over 14 Billion searches across the major search engines (Google, Yahoo & Bing). The latest statistics indicate that over 35% of those searches are “local” in nature. The questions that most dental practitioners want the answers to are:

• How many of those searches were specific to “Dental Services” in my service area here in Fort Lauderdale?
• How do I get my company website to show up in those searches and direct those searchers to my site?

This document contains data pulled from the Major Search Engines over a 12 month period and helps to answer both of these questions.

What types of words are people typing that are being clasified as “Dental Related”? 

How can I ensure that my practice is showing up on the search engines for the more than 200,000 searches that are being initiated for my services each month?

There are a number of things that you can do to position your practice to show up in these searches including:

• Search Engine Optimization (SEO) – This is the process of optimizing your site so that it appears in the organic section of the search engine:

• Search Engine Marketing (SEM) or Pay-Per-Click – This is the process of paying for placement for the keywords that you select:

There are benefits & limitations to both approaches. Ideally you need to have a strategy for both SEO & SEM.

If you’d like to work with an expert to ensure that you have a strategy in place to connect with the over 200,000 searchers each month then I would love the opportunity to meet with you one-on-one.

You can reach Josh Nelson directly at 786-325-6761 or via email josh@joshnelsonimc.com to schedule a Free Consultation.

This document was created by Josh Nelson – Miami Internet Marketing Consultant - for the Miami Dental Society to help Miami Dental Practitioners understand and quantify the online marketing opportunity for their dental practice. 

Each month there are over 14 Billion searches across the major search engines (Google, Yahoo & Bing). The latest statistics indicate that over 35% of those searches are “local” in nature. The questions that most dental practitioners want the answers to are: 

• How many of those searches were specific to “Dental Services” in my service area here in Miami?
• How do I get my company website to show up in those searches and direct those searchers to my site?

This post contains data pulled from the Major Search Engines over a 12 month period and helps to answer both of these questions. 

How many searches are there for “Dental Related Services” in the Miami Area on a monthly basis?  

Based on the historic data available from Google, Yahoo & Bing there are over 20+ million searches related to “dental services” on a monthly basis. We are able to isolate the number of those searches that originated within the Miami Area based on IP Address. The data shows that there are approximatly 205,425 searches related “Dental Services” in the Miami Area each month. 

What types of words are people typing that are being clasified as “Dental Related”? 

How can I ensure that my practice is showing up on the search engines for the more than 200,000 searches that are being initiated for my services each month?

• Search Engine Marketing (SEM) or Pay-Per-Click – This is the process of paying for placement for the keywords that you select:

There are benefits & limitations to both approaches. Ideally you need to have a strategy for both SEO & SEM. As an Internet Marketing Consultant I help South Florida Dentists implement online marketing initiatives that help to ensure they are showing up for their core services and significantly increase their New Patient Flow.

Below is a recording of the Presentation for your review:

As an Miami Internet Marketing Consultant I would with Dental Practices here in the South Florida Area to ensure they are showing up for their services in their georgaphic area. You can reach me directly at 786-325-6761 or via email josh@joshnelsonimc.com.

The Ultimate Online Marketing Checklist for LOCAL Business

Online Marketing, the practice of promoting your products and services via the Internet is a comprehensive topic that covers Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, Online Video and many other avenues for exposure. With all of the information available about Internet Marketing it can be very difficult figure out where to start and what things you can do that will actually have an impact on your online marketing efforts as it relates to your local business. To help you get started I have put together a checklist of what I feel are the most imperative things you can do that will have the quickest and most tangible impact on your visibility online for your local business.

• Claim your local listings on the major sites (Google, Yahoo, Bing, Yelp, 4Squared, Best of the Web, City Search, Angie’s List).
• Set up a fan page on Facebook and a Twitter Account.
• Set up a blog on your site (www.your site.com/blog) and create a new post for each of your most frequently asked questions. ***Tip – push those posts out via your Facebook & Twitter account.
• Update the “title tag” on each of your website pages & make each title unique. ****Tip – use localized / keyword rich titles (E.G. “Miami Body Shop – Jorge’s Body Shop”, “Fort Lauderdale Roofer – Academy Roofing”). Click here to learn more about my SEO Strategies for Local Business.
• Make sure that your full company name and address are listed at the bottom of each page of your site along with a “text link” navigation structure.
• Create a simple video about your services & upload it to YouTube. *** Tip – Title the YouTube Video with those same localized / keyword rich keywords.
• Get Links! Be sure that you have a link to your site from any and all associations that you belong to (E.G. Trade Association, Chamber of Commerce, Networking Groups, etc).
• Set up a pay-per-click account on the major search engines (Google, Yahoo, Bing).

If you take care of these simple items your local presence will be more optimized than 99% of the sites in your market and you will start to see Your Company dominate the web in your area for what you do. If you would like to learn more about my SEO Strategies for Local Business click here.

Of course, if you need help or have any questions you can give me a call any time 786-325-6761.

As an Internet Marketing Consultant I help South Florida Businesses evaluate their marketing strategy as a whole and implement online marketing initiatives that drive increased sales activity and revenue.

You can reach me directly at 786-325-6761 or via email josh@joshnelsonimc.com.