Miami Internet Marketing | SEO | Josh Nelson

Are you a South Florida business owner that is looking to learn more about internet marketing & to increase your presence online?  Then you have come to the right place. My name is Josh Nelson & I am an internet marketing consultant serving the South Florida Area (Miami, Fort Lauderdale & The Palm Beaches). Here at my website you will find valuable information about Internet Marketing as it relates to LOCAL BUSINESS. As you have probably already experienced, there is a TON of information online about “internet marketing” but very little of it pertains specifically to “local business”.  This site is dedicated to internet marketing as it relates to local businesses here in the Miami, Fort Lauderdale & Palm Beach area.Here you will find step-by-step strategies & tactics that you can implement immediately to improve your online presence and start to dominate the South Florida market for what you do.  The first resource I recommend you review is “The Ultimate Online Marketing Checklist For Local Business”. It takes you through what I feel are the most important things that you should do immediately that will have the biggest impact on your local presence online. You should also check out my post titled SEO Strategies for Local Business.

If you’d like to learn more about me and my roll as an internet marketing consultant just click here to learn more. Or better yet, call me directly at 786-325-6761 to schedule a free one-on-one consultation.

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1. Go to http://www.Google.com/places

2. Click on Create an account or Log-in using your Google Username & Password

3. Enter all of the necessary contact information

4. Then click on “List your business”

5. Enter your phone number so that Google can determine if you already exist in their database

6. If your company comes up, click “Edit” if it doesn’t, click “Add New Listing”

7. Fill in all of the necessary information

• Update Your Company Name to Read “Company Name – Core City + Main Service) – E.G. Heights Roofing – Miami Roofing Contractor” E.G. Reserve Dental Group – Boca Raton Dentist”
• Add your Website Address – This will create an important inbound link
• Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos – Pictures of yourself (the owner), Pictures of Your Staff, Pictures of the Office, Pictures of Your Trucks, Your Logo, Coupons, Pictures of your work. People Connect & Resonate With People. Leverage that in your Map Listing
• Upload a Video if you have one (If you don’t – Get one made!)
• List your hours of operation & services offered

Press Submit

8. You will be asked how you want to confirm your listing – via Phone or Postcard.

• ALWAYS CHOOSE PHONE. It is much faster & will ensure that your complete the process
• The Postcard Option takes 2-3 weeks

 9. You will receive a call from Google’s automated system immediately. The automated system will provide you with a 5 digit code

• Make sure you or someone is available to answer the Office Line listed in your map listing.

10. Enter that code on the next screen & press “GO” in order to activate your listing

You will see a confirmation page indicating that you have successfully activated your listing.

That’s it! You have completed the 10 steps to claiming & setting up your Google Map listing on Google Places.

Here is what your Google Places Account Admin Area will look like once you are complete:

Here you will be able to edit your listing, add a coupon & check our your Google Places Page Stats 

• How many people are pulling up your Google Places Page
• What are they searching to get to you
• How many of them are clicking to your site, etc

Here is what you Google Map Listing will look like on Google once you are Complete

• Look for the “Business Owner Verified” check box in the top right corner
• GET REVIEWS – Getting reviews has been proven to increase placement in the map listing

Feel free to give me a call at 786-325-6761 or shoot me an email at josh@joshnelsonimc.com if you get stuck of if you have any questions. You can learn more about my Local SEO Strategies by clicing here.

This document was created by Josh Nelson – Miami Internet Marketing Consultant  - for the Miami Plumbing Contractors Association to help Miami Plumbing Companies understand and quantify the online marketing opportunity for their plumbing business.

Each month there are over 14 Billion searches across the major search engines (Google, Yahoo & Bing). The latest statistics indicate that over 35% of those searches are “local” in nature. The questions that most plumbing contractors want the answers to are:

• How many of those searches were specific to “Plumbing Services” in my service area here in Miami?
• How do I get my company website to show up in those searches and direct those searchers to my website?

This document contains data pulled from the Major Search Engines over a 12 month period and helps to answer both of these questions.

How many searches are there for “Plumbing Related Services” in the Miami Area on a monthly basis?

Based on the historic data available from Google, Yahoo & Bing there are over 10+ million searches related to “plumbing services” on a monthly basis. We are able to isolate the number of those searches that originated within the Miami Area based on IP Address. The data shows that there are approximatly 255,425 searches related “Plumbing Services” in the Miami Area each month.

What types of words are people typing that are being clasified as “Plumbing Related”?

How can I ensure that my company is showing up on the search engines for the more than 250,000 searches that are being initiated for my services each month?

There are a number of things that you can do to position your plumbing business to show up in these searches including:

• Search Engine Optimization (SEO) – This is the process of optimizing your site so that it appears in the organic section of the search engine.

• Search Engine Marketing (SEM) or Pay-Per-Click – This is the process of paying for placement for the keywords that you select:

There are benefits & limitations to both approaches. Ideally you need to have a strategy for both SEO & SEM. If you’d like to work with an expert to ensure that you have a strategy in place to connect with the over 200,000 searchers each month then I would love the opportunity to meet with you one-on-one.

Belolw is a recording of the Presentation for your Review:

 You can reach Josh Nelson directly at 786-325-6761 or via email josh@joshnelsonimc.com to schedule a Free Consultation.

Below is a video recording of my thoughts on Local SEO – Search Engine Optimization.

Key Actionable Ideas:

• Title Tag – Update your Title Tags with Localized Keywords E.G. “Miami Dentist | Your Company Name | Dr. John Doe”
• H1 Tag - Be sure that you have an H1 Tag with your Localized Keywords E.G. “Your Miami Dentist”
• Meta Description & Meta Data – Use your keywords here but make sure your description makes sense to human readers
• Body Text – Use your keywords early in the Body of your website
• Anchor Text – Add your primary keyword and hyper link it to your homepage in the body & footer (if possible). E.G. – Miami Internet Marketing (This is anchor text back to my homepage www.joshnelsonimc.com)
• Site Map – Create a sitemap and submit it to Google, Yahoo & Bing.

Remember that the suggestions listed above are all related to “On The Page Optimization”. They are the foundation for good SEO but the real trick is getting inbound links. Getting inbound links or “Off The Page Optimization” accounts for more than 70% of your actual placement in the Search Engines. He who has the most credible links gets top placement.

Give me a call or shoot me an email if you have any questions. You can email me at josh@joshnelsonimc.com or call me directly at 786-325-6761.